9/14/2023 0 Comments Keep it podcast sponsors![]() Sixty percent of these listeners say they appreciate podcast sponsors for supporting their favorite shows, and forty-four percent have a more favorable view of brands that advertise on podcasts. Seventy percent of these listeners have considered using a product or service after hearing about it on a podcast. Listeners trust their favorite shows to choose quality sponsors. You need to be strategic about getting your piece of the pie.Īccording to a study of “Super Listeners” (people who listen to 5 or more hours of podcasts each week) conducted by Edison Research, the most passionate listeners actually enjoy hearing from podcast sponsors. There are more advertisers getting involved, but there are also many more podcasts competing for those advertising dollars. By 2019, that number had increased to 39%. ![]() In 2015, 15% of advertisers polled by Advertiser Perceptions said they currently advertise on podcasts. There may be a point where, no matter what your initial plans were, your podcast is growing at an amazing rate and the pros of taking on brand partnerships simply outweigh any possible cons, no matter how you slice it. You’ll be monetizing your podcast by generating leads for your business so you might not want external sponsors - you’ll be your own sponsor! If you’re using your podcast as a marketing vehicle for your business and a way to become a thought-leader in your field (like many of our clients are), consider this:
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